Week 9

Week 9: Use Giveaways to Grow Your Customers & Your Business

Looking for past lessons? Click here: Week 1 | Week 2 | Week 3 | Week 4 | Week 5 | Week 6 | Week 7 | Week 8

How appealing was the subject line of this email?

I’m guessing it was at least mildly appealing since you are in Summer of Marketing. 🙂

Today I want to show you a simple way to grow your business.

At AppSumo, we’ve used a ton of Giveaways to significantly grow our business.

Our very first giveaway was Dropbox Pro for life.

Here are some of the results we’ve gotten:

On Okdork I’ve run Giveaways for the past 2 months and it’s helped me gain 6,000+ new email subscribers.

First we ran a giveaway for 5 of Seth Godin’s books and then we did a giveaway for all three of Tim Ferriss’ books.

But wait there’s more…

Actually, not really. It’s pretty straight forward.

There are many marketing methods to grow your email list: freebies, PR, content marketing, advertising, etc. Giveaways are one of the most cost efficient methods you’ll ever use.

This week I want you to use Giveaways to grow your email subscribers and list of potential customers.

The best way to do a giveaway is to run it for 2 weeks and offer something specific to the customers you want to attract.

Want developers? Giveaway Sublime Text

Want SaaS businesses? Giveaway 1 year of desk.com

Want sales people? Giveaway The Ultimate Sales Machine book

Here are two tools you can use to launch your giveaways:

1) Rafflecopter.com: 100% free tool you can use to run Giveaways.

2) KingSumo Giveaways: Full intergration with WordPress that let’s you launch a giveaway in 60 seconds. Full disclosure: I’m totally biased since AppSumo developed Kingsumo Giveaways.

For the next 48 hours you can grab it for only $100 (50% off) using code ‘okdork’. This is the best discount we’ve ever done. Please do NOT share this (seriously). (VIP members check your email 🙂

Activity Week 9: Launch Your First Giveaway

a) Pick something to giveaway (keep your ideal customer in mind)

b) Run the giveaway for the next 2 weeks. Make sure you post, email and share your giveaway to get it going. Try increasing the referral # for the first 48 hours.

c) Leave a comment with what you are going to giveaway.

Kick Ass,


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