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The Lululemon Story: How to Build a Brand with a Cult Following

I have a confession…

I wear Lululemon clothing. Like a lot of it and often.

For years I held out but damn it’s comfortable, fits great and looks great. It’s an interesting biz that got gigantic from women’s yoga pants…

In today’s episode, I talk with, Chip Wilson the founder of Lululemon who’s widely credited with creating the “athleisure” retail category, now a $400-billion-a year global business.


In this conversation, you’ll enjoy 3 BIG things:

  1. How to create values that actually matter for your company
  2. The one giant market Chip is focusing on right now
  3. Chip’s approach to risk-taking



If you enjoy listening to the podcast I would really appreciate it if you left a review on iTunes to help more people find out about it. I might shout you out in the next episode!

Also, if you want to dig deeper into Chip Wilson’s story be sure to check out his book “Little Black Stretchy Pants” in which he tells the full story of how he took Lululemon from just an idea into the 12 Billion Dollar company that it is today.


Have a lovely daaaayyyyyyyyy!


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7 responses to “The Lululemon Story: How to Build a Brand with a Cult Following”

July 28, 2020 at 11:25 pm


Lennie Dimayuga
July 25, 2020 at 8:12 am

IM not good in english but IM listening very well

Steve M. Ferrer
July 23, 2020 at 11:48 pm

How about that 2.5 M bonus points i have?

July 19, 2020 at 8:58 am

Sana Isa Ako sa manalo

Danny de guzman
July 18, 2020 at 11:47 pm

How to do this

July 16, 2020 at 12:04 pm


ronaldo martecio
July 16, 2020 at 9:14 am

Very nice

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