I get about 2 cold emails a day asking for coffee or advice.
Lately, I’ve been deleting them because no one takes even a minute to write a well crafted cold email.
I used to feel guilty but I figure since the person is being selfish, I can be as well. I’ve written before about “What have you done for me lately?” This question applies to a lot of things, especially cold emails, introductions or when asking someone else for something.
A few days ago I got a surprising email from Dave Daily.
BLEW MY MIND.
I want to share what an amazing cold email looks like (and dissect WHY it’s so great); it’s a great template for those looking for how to write cold emails. (Click to Tweet!)
Subject: How I lost your Sperry’s.. and apt. And why you should meet with me.
(He referenced spending money to meet me already.
I kept bidding them up.. to $600. Then I stopped with 3 seconds left and the other person won.
(Relevant to me.)
I didn’t want the apartment. I was going to use it as an expensive excuse to get an App idea in front of you…and we wear the same size shoes. I have since bought a pair of Sperry’s..er Sperries? Size 11 – they fit!
(Okay, $600 just to show me an idea. I’m intrigued. Bonus for wanting to wear my shoes.)
Why you should meet with me:
(Why it’s worth it to me. Not how I’m going to spend 30 minutes giving him free help. I have money so a free lunch just doesn’t appeal to me.)
1. I’m the founder and CEO of Grav. I’ve been running this business for the past nine years. I started it when I was 24. I have 70 employees in Austin and operations in China. I love my business. It’s profitable and I’m really good at it. However, I want to do more.
(Okay, he’s got his shit together and I like meeting ballers.)
2. I’m Jewish – I hate playing that card, but.. what the fuck
(Haha. Self-explanatory. Low blow, but mildly works. He did some homework on me.)
3. This App idea is disruptive. It’s not in my wheelhouse (glass), but I know a good idea when I see one – I get about 3 presentations a week from stoners about their pipe ideas.
(Shows more validation and credibility. I kinda skipped this point.)
4. I have a wireframe ready so you can breeze through it quickly.
(He values my time so I don’t have to hang with him forever – in case he’s creepy)
5. The factory is really close to downtown – on St. Elmo just south of Ben White.
(Convenient and again more focus on my time)
6. Even if you hate me and my idea, you’ll love the **** factory – it’s insane.
This Wednesday 4/17 at 10am (or earlier) would be a great time to come by (I know it’s short notice, but what if this is the best idea you’ve ever heard and I’m the coolest guy you’ve ever met?)
(See how he didn’t say, “When is a good time to meet?” Then I’d have to check my schedule. Instead he suggested something specific so I can easily see if that’s available for you.
2 improvements he could have done here. a) Make the start time an odd # – meet for 15 minutes. b) Let me know how much time he’s specifically requesting.)
Feel free to bring anyone from Appsumo. I’m a huge fan.
(Wow, I can bring the whole team if I want. This dude is good.)
Thanks for your time!
* * *
I’m met with Dave yesterday. He said the email took OVER 1 hour to compose.
So how does this help you?
Let me give you a simple framework when you are cold emailing or trying to get someone to chat with you:
1- Flattery. Do you compliment them or stroke their ego a bit?
2- Benefit. How will this benefit them (not just you)? Do you spell it out and is it a real benefit?
3- Credibility. How can YOU be the person the other person would enjoy meeting?
4- Call to action (aka the ask). He didn’t ask for a 60 minute phone call but a digestible request that seemed appropriate.
5- Read it out loud. Read your email out loud with a timer. If it’s longer than a minute, cut it down.
6- Make it easy to say yes. It’s much easier for the other person to help when they see you’ve made a solid investment already — handwriting the note, researching, or just doing their work for them. If you’re emailing important people do what you can in advance to so they can just forward your email or answer the questions quickly.
|We put together an easy to use checklist for you. Download the Cold Email Checklist for the next time you write up an email.|
Click to Tweet the 6 steps to a great email.
Shameless plug: Sumoe put together email templates with years of research behind them. If you’re looking for more templates and guidance (to write like Dave) click here.
p.s. Leave a comment. If YOU can get me to reply I’ll send you a $25 Amazon gift card.