CPG (consumer packaged goods) companies are popping up everywhere…
And Keto diets are one of the HOTTEST places out there to create CPG products.
So it’s a match made in heaven. ❤️
Today I talk to my friend Sean, the co-founder of MCTco — one of my favorite keto snack bars on the market.
We talk about specific marketing strategies for growing a CPG brand in a hot, trending marketplace like the keto diet market.
We discuss their current channels (retail, ecommerce/Shopify, & Amazon) and where to allocate limited resources.
In this conversation, you’ll enjoy 3 BIG things:
- Customer Growth vs. Product Growth
- Getting your very FIRST customers
- Learning from other industries (and several specific examples to start with)
What did you learn about today’s episode? Let me know in the comments below.