My assistant Jamie wants to start an online course.
Specifically she wants to build an online business teaching others how to be a virtual assistant.
She’s been thinking of doing this for a while, but finally ready to TAKE ACTION.
Over the past months she’s just put her course ideas into a Google doc.
Today we’re going to get her started by finding the first paying client.
I’m also sharing KEY suggestions for her to implement short, medium, and long term.
A few highlights:
- Fear. Most people are afraid when starting any business because of rejection and self-worth
- Accountability and having a support group is critical in being successful
- Velocity to $1 is critical — as once you get a first paying customer you’re whole mindset changes
- Customer first. It’s WAY easier to deliver a service to someone who’s already paid than the other way around
How to figure out what to create an online course about?
- Look at what people have asked you to explain to them
- Consider where you spend a lot of your free time or what you do in your day job
- Evaluate what’s available online for someone trying to learn something you’re knowledgable in
Before you jump in to creating an online course a few major alerts 🚨
- Do NOT spend any money. No websites. Domains. Backlinks. 3-letter acronyms. Nothing
- Focus JUST on helping 1 person offline directly. Document this process to CREATE an online course
- Really focus on the RESULT the other person wants, which words / questions they ask you
- Notice where the person gets 💡moments
- An online course helps scale what’s working, not the other way around. Get so many customers you HAVE to put it online to assist them.
Short Term – Major Keys 🔑
- Look first what people are ASKING you to teach them
- Learn what people really and figure out the material that really works
- Get your first customer without paying for anything (USE YOUR NETWORK)
Medium Term – Major Keys🔑
- Start a newsletter with SendFox. Weekly tips on being a 6-figure executive assistant
- Post 1 video a week on YouTube
- Leverage other sites (Job boards, Craigslist, LinkedIn, Indeed, etc.)
- Work backward from value. Charge 10% of what THEY will make.
- Offer FULL do it for them package ($1,000)
- Record questions asked by first students, notice language used. Leverage this for course material.
Long Term – Major Keys🔑