My Free Marketing Newsletter

Daily Accountability Marketing Metrics

What is this form?

It is the form your employees will love to hate. I know I did.

It makes people accountable? Shit, you mean I have to do that work? Yea.

Anyway, this is a form I started using and try to give to everyone I work with. My motto is you must track it or it didn’t happen.

Why use it? It accomplishes a few things:

1- Helps prioritize to the person the things they should be accomplishing

2- Makes them submit everyday the work they did and shows if it’s along the lines of what you want

3- Allows you to graph their progress if you ask for a lot of #s and ROI metrics

This can be customized for: sales people, data-entry roles and anything you want to see progress / results on. It’s great when you hire a marketing person.

Here’s a live sample of a form I give to our marketing person:

See the live results on Google docs

Downloadable copy for you to play with:
Daily Accountability – Marketing Effectiveness Metrics

Ps. This still works even if you are a solopreneur.

Want more? Follow me on Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

16 responses to “Daily Accountability Marketing Metrics”

Bobby Caingles
September 2, 2017 at 9:10 am

I work as a consultant. And the person I usually need to apply pressure on is myself. Others, I try to give the benefit of the doubt or give a second and third chance. I love the clear metrics that this form points to. I’d love even more to see where the line goes over time. So I’d probably create an excel sheet to track trend. This may take a while to set up and populate. So if there’s a way to automate – as others here have suggested – I’d do that.

B. Michael Rumpf
July 18, 2016 at 4:49 am

Very nice, will always be a topic. The example is an extremely procedural job. What If Software, web App web dev. Scrum is overkill, but common Problem in my POV is that technicians tend to pull up dubtasks to a Main task and that making plans is permanent struggle Ehen Wirkung remotely. New input very much appreciated. Use #slack or asana, gdrive or onedrive (mostly die to onenote), and evernote. Found a two level weekly activity xls in office recently. Hesitation to use PM s/w.

February 12, 2015 at 1:39 am

I took your idea and made it into an web app. You add your list of stuff (goals, tasks, values, taco recipes) and the app generates all the possible pairs and asks you to choose only one. After you finished it gives your the ordered list.

Here it is:

What yall think ?
thanks noah

Daniel Daines-Hutt
June 30, 2014 at 5:20 am

I have a VA who is going to haaate me for this 😛

Dillon Curry
July 23, 2013 at 9:30 am

This is one of those things that I look at and think, “Why wasn’t I already doing this?!”.

Thanks Noah, I am going to start use this daily from now on!

Eric Tsang
July 3, 2012 at 9:10 am

Great post! Using these and variations to manage VAs =)

Leo Widrich
February 27, 2011 at 10:22 am

Noah, this is an amazing form, I am going to start to use it for myself! We bumped up the number of tweets to 5 a day and of course via Buffer instead of sharefeed ;).
Other than that, it is a great thing I feel will really help me to get more things done.

January 20, 2011 at 4:19 pm

I think what would be even better is to automate any part of the form that can be automated (e.g. getting # tweets, emails, posts). This makes it more objective and requires less unnecessary interaction.

December 8, 2010 at 3:22 pm

It’s good to see there are many that believe in output accountability. It is even better when you establish a system that auto-updates job progress in such a manner that quality improves, output increases, producers get recognosed for the ‘above-benchmarks’ and rewards flow to them.
I once had manufacturing plants and developed my own pc system to manage around 40 staff and developed a system so successfully that some of my staff told me my job was the best they had ever had.
Nobody was penalised for under-performance (as I was obviously responsible if I created unrealistic targets or failed to correctly manage supply) but full staff involvement always found a solution to any bottlenecks so they never repeated.
Incredibly satisfying as an employer. Very rewarding as an individual and obviously quite profitable to employees once all flow, supply chain, quality and bottleneck issues are structured so everyone agrees we have a realistic and achievable set of goals. I took my system even further to allow staff to rotate tasks periodically so as to develop knowledge, produce fresh thought, create ‘competitive thinking’ and to uncover ways to earn more. Doing this my overheads dropped by around 25%. Output went up by around 30% and accidents, tool loss and sickies almost vanished altogether. Very interesting project to play with as I effectively passed responsibilty for business growth and each other to those producing the income .
I’m in Sydney Australia. Anybody want to hire me ? Brian

November 18, 2010 at 11:11 pm

Yes accountability not only to the client but to yourself.

Also being well organized and having a very structured day allows you to stay on track and not get distracted.

I use a standard journal called a week at a glance which allows me to create weekly and monthly goals and measure the milestones as well.

Too easy to loose track and not have any results at the end of the day.

Lyle Pratt
October 31, 2010 at 4:10 pm

I hate micromanagement, but there still has to be some daily accountability in a team environment. This helps solve that problem nicely.

Mark Colvin
October 23, 2010 at 6:23 am

Very nice. I’ll be stealing this for my self and my team. Weekly or monthly metrics are good but daily accountability is just plain good stuff.

Bill DAlessandro
October 20, 2010 at 2:10 pm

Works even better if you’re a solopreneur – accountability is key when managing VAs.

October 20, 2010 at 7:32 am

Nice….you do some good stuff with google docs.

Noah Kagan
October 20, 2010 at 8:20 am

try to 🙂

October 19, 2010 at 11:52 pm

Really nice.

I used a scrum daily 15 minute stand up meeting for similar purposes. Everyone says what they accomplished the previous day and what they hope to accomplish the next day and anything in there way they need help with.

The additional value is that if anyone needs help or has questions from anyone else in the team they are all there at the same time. People know what others are doing and if they get something wrong.

Sometimes, I also grill people on details to dig deeper, even though you aren’t really supposed to do that in scrum. I try not to…

Free Weekly
Marketing Newsletter

Join 100k+ subscribers to the Free Weekly Marketing Newsletter for insider tips, cutting-edge strategies, and personal tool recommendations.
Arrow right
Arrow down
All tactics. No fluff. Action Takers Only 🚀