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Early Amazon Employee’s New BIG Thing for Home Security



David Selinger is a super impressive dude.


  • Was an early employee at Amazon — working under Jeff Bezos
  • Co-founded Redfin (now a $2.4 billion company)
  • And is now inventing the next BIG thing in home security

Dave’s latest company, Deep Sentinel, provides 24/7 guards that monitor your home and is the best in the market at a SUPER reasonable price. It’s a disrupter.

Oh, and Jeff Bezos has helped fund the company and is an active advisor.

In this conversation, you’ll enjoy 3 BIG things:

  1. Thinking through “Problem Selection” and how it’s the #1 thing you can do as an entrepreneur
  2. Working with Jeff Bezos and some of his specific feedback on projects.
  3. Deep Sentinel’s Marketing Funnel (Hook, Curiosity, Education, and Conversion)

Here’s my home security checklist:

Outside –

  • Consideration smart home door lock so I can change code easily
  • Motion sensor flood lights at the 4 major corners of our house
    • Security sign in front of house
    • Back up on security for in case of down
  • Front and back porch street facing motion cameras – deep sentinel
  • Lock up the electricity panel
  • Lock up all gates
  • Make the back-fence electric and closed plus motion flood sensor
  • Add shatter proof film to back door

Inside house

  • Windows? Can we lock windows to be harder to open?
  • Door sensors?
  • Window shade pull down for back door
  • Can we tint back door so keeps light but unable to see from outside
  • Motion sensor the doors / windows to alarm
  • Safe inside bolted down
  • Reinforce back door lock plate with bigger screws

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3 responses to “Early Amazon Employee’s New BIG Thing for Home Security”

Rick Olson
March 26, 2020 at 11:25 pm

Really good discussion on security systems! I learned quite a bit that I was not aware of about the other companies and actual monitoring! I’ll look into Deep Sentinel for our home security solution!

February 14, 2020 at 3:32 am

Awesome Noah and David!
I looked on the website for Deep Sentinel, couldn’t find anything for Germany.
Would it work in Germany?

Chris Sterbenc
February 24, 2020 at 1:23 pm

Hi, Eric.

Unfortunately the service is currently only available in the US.

— Chris

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