12 Ecommerce Marketing Tips to Recession Proof

 

 

Here are 12 tips to recession proof your ecommerce business. 

#1 Make a “30-5” plan. 

• Assume 30% revenue dip immediately but still make 5% profit
• Go aggressive on defense by cutting all bills back (cut subscriptions, see AppSumo)

#2 Get creative with excess inventory. 

• Drop it on hauldrop.com 

#3 Grab the cash. 

• Better to have cash and do short term deals to sustain long-term viability 

#4 FUD Advertising (Fear, Uncertainty, Doubt). 

• Clicks (CPC) are cheap
• https://offers.kettleandfire.com/emergency-food-kit/
• https://www.facebook.com/ads/library/

#5 Experiment with digital or other physical goods. 

#6 Marketplaces.

• Etsy/ebay/Facebook Marketplace/ Hauldrop

#7 Video Video Video promotions.

• Find people who have done video reviews and pay them or do a revenue split

#8 Look for groups to connect with.

#9 Work with sales influencers. 

• Media influencers don’t get buyers
• Ex: Realtors can be your sales influencers

#10 Email list. You have customers, they’re still out there. 

• Automate your onboarding emails
• Send emails weekly
• SendFox.com 

#11 Crazy aggressive referrals.

• Give 80% through referrals (people need money)
• Turn customers into your sales team

#12 Offer payment plans. 

• Money is tight, let people pay over longer-periods interest-free

Leave a comment with any other ideas you have.