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12 Ecommerce Marketing Tips to Recession Proof



Here are 12 tips to recession proof your ecommerce business. 

#1 Make a “30-5” plan. 

  • Assume 30% revenue dip immediately but still make 5% profit
  • Go aggressive on defense by cutting all bills back (cut subscriptions, see AppSumo)

#2 Get creative with excess inventory. 

#3 Grab the cash. 

  • Better to have cash and do short term deals to sustain long-term viability 

#4 FUD Advertising (Fear, Uncertainty, Doubt). 

#5 Experiment with digital or other physical goods. 

#6 Marketplaces.

#7 Video Video Video promotions.

  • Find people who have done video reviews and pay them or do a revenue split

#8 Look for groups to connect with.

#9 Work with sales influencers. 

  • Media influencers don’t get buyers
  • Ex: Realtors can be your sales influencers

#10 Email list. You have customers, they’re still out there. 

  • Automate your onboarding emails
  • Send emails weekly

#11 Crazy aggressive referrals.

  • Give 80% through referrals (people need money)
  • Turn customers into your sales team

#12 Offer payment plans. 

  • Money is tight, let people pay over longer-periods interest-free

Leave a comment with any other ideas you have.  

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2 responses to “12 Ecommerce Marketing Tips to Recession Proof”

Uche Francis
April 2, 2020 at 1:14 am

I run an E-commerce website focused on fashion and beauty, how do I maximize sales in this period of shutdown?

Dellinda Rabinowitz
April 1, 2020 at 10:34 am

That’s what she said.

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