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Email Marketing Best Practices from a $42 Million Email Company

Some people say email is dead.

That couldn’t be further from the truth. Here’s proof.

Recently, I tweeted a video to my 57,300 followers on Twitter…

55 clicks.


I was curious how email compared. So I sent an email to 60,251 subscribers with the same video…

3,600 clicks! 😲

In other words, email performed 6,445% better than Twitter.

Email has been my #1 most profitable marketing channel for 10 years in a row. It’s one of the reasons we’ve grown Sumo + AppSumo to 8 figures.


BONUS: Learn the 13 email marketing trends to follow this year


To learn new email marketing best practices, I met up with Gary Levitt while I was in Israel.

As the founder of Mad Mimi (an email marketing product acquired by GoDaddy), Gary knows how to create ultra-successful email campaigns.

In this episode of Noah Kagan Presents, you’ll learn epic email marketing best practices from Gary.

If you want to land emails in the inbox, increase your open and click rates, and be prepared for the future of email marketing, you’ll want to listen.

Plus, you’ll learn:

  1. Experiences as an Orthodox Jew in business 🇮🇱
  2. How Gary transitioned from music school student to a successful entrepreneur 👨‍💼
  3. What goes on behind the scenes of an acquisition — and what it’s like to sell your company to GoDaddy for $42 million 💰

Listen to the whole conversation with Gary in the podcast below.

It’s the best 20 minutes you’ll have this week. 😀

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6 responses to “Email Marketing Best Practices from a $42 Million Email Company”

Mary Smith
June 11, 2018 at 5:20 am

Great post! Interesting and useful article.


October 6, 2017 at 7:33 am

nice article, thnks for sharing.

buy dry fruits online india
September 27, 2017 at 1:26 am

very good post, thank you…

Will Chou
September 26, 2017 at 1:48 pm

You’re saying short emails but Ramit writes super long story based emails. Which is best?

Roman Massey
September 26, 2017 at 6:56 pm

There’s no right answer. This works best for Noah, that works best for Ramit. Depends on your style and what you sell. Just test, test, test.

Will Chou
September 28, 2017 at 8:55 am

That makes a lot of sense. Thanks Roman

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