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Behind the Scenes of a 6-Figure Online Business


In this episode of Noah Kagan Presents, we go behind-the-scenes with copywriting extraordinaire, and one of my best friends, Neville Medhora. This is part one of our conversation.

A few years ago, Neville helped kickstart AppSumo’s growth with some incredible sales emails and sales posts. Today, Neville runs Kopywriting Kourse (an idea he built from the ground-up) — which is a 6-figure business.

Listen as Neville shares some incredible insights from journey, including how he built digital info products for people who want to write better into a 6-figure business.

UPDATE: I’ve also published part 2 of my conversation with Neville.

Some lessons you’ll learn in this episode:

  • How to create different tiers of products (and serve a diverse group of customers).
  • The difference between books and digital info products.
  • Why “scaling your time” might be B.S. (and how Neville sees it differently).
  • How Neville increased his consulting rate from $80 to $600 per hour.
  • Charging crazy-high consulting rates to get rid of bad clients — and attract amazing ones.
  • The BIGGEST mistakes people make with copywriting (and how you can fix them).
  • How a lesson about time from Warren Buffett can change your perspective.
  • Why Neville predicted his death and created a “death calendar.”
  • How to write effective sales emails (hint: it starts with 70% useful info, only 30% selling).
  • Strategies to turn your most frequently asked questions into a money-making digital product.

Leave a comment and tell me how you liked this episode.

Links and ideas discussed in this episode:

Sumo Business Blueprint

Kopywriting Kourse

Becoming Warren Buffet

Neville’s “About Us” page post

Neville’s life coach blog post

My early, ghetto YouTube videos

House of Rave

The Gary Halbert Letters

House of Rave’s quick sell experiment (password: giggity)

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24 responses to “Behind the Scenes of a 6-Figure Online Business”

July 4, 2020 at 8:10 am


Steve Rigby
July 22, 2019 at 3:11 pm

Noah is the dog’s danglers (and so is Neville).

July 4, 2020 at 8:11 am


March 24, 2019 at 3:46 pm

can u tell me how do i get my business up now, can u tell me this?????????????????

Alexander Jarvis
September 19, 2017 at 4:59 pm

On topping yourself when you’re 85…

My grandfather had a chat with me once in his later years. He said:

“Alex, when I was a younger man, I decided when I got old I didn’t want to be a burden. So I went out to the beach and buried an anchor. When I got old I would dig up the anchor and take it out with me on the yacht, tie it around myself and spare everyone. But, my dear boy; I can’t lift the bloody thing now!”

I think your perspective on living changes as you get older.

August 18, 2017 at 4:51 pm

I’m in the middle of listening to this right now and am seconding the other commenters about Neville’s Google Doc! Would be curious to see. Thank you!

May 9, 2017 at 10:41 am

I have acted!!

I have just read Nev’s blog, codename “Giggity”

I have taken it all on board, selected 20 of my email list and sent out a email introducing a new course I am going to roll out in 2018.

I’ve set the structure exactly the same

SIZE 12 font, mmmmmmmmm

I have thrown out a email to see what the response is like.

If all 20 sign up, then thats a cool £3k in my bank account and I have 20 guinea pigs to setup a Facebook Group to build my course around.

Noah, Nev, thank you.

p.s where’s a link to the Google Docs you send to consultant clients, is there a copy I can check out?

p.p.s best podcast yet

Aidan Coonan
April 19, 2017 at 6:45 am

FANTASTIC EPISODE guys. Clearly you guys have banter & it makes the interview so fun to listen and learn from. Nevillee mentioned that he has a script (Google Doc) he gives to clients before a seasion and you mentioned a link to it. Could you share please?

Moira Lethbridge
April 2, 2017 at 4:13 pm

Neville’s work week is the vision for my business – consult 2 days/week and write and produce products and content 3 days/week. My son is a computer science major in his junior year at college. I hired him to help me the with back end of my business, installing Convert Player, figuring out how I use Intellifluence, and coding to make my website work. I sent this podcast to him so he understands what he is helping me create and achieve. Thanks.

Xavier Major
March 27, 2017 at 8:35 pm

Seriously one of my favorite podcast episodes ever, so much learned about mindsets, frameworks, & life from you two just rambling excited for part two!
I am a big fan of the Joe Rogan format just two people talking about random topics because you learn way more than forced Q&A and canned answers.
Favorite dessert is pizookies!

John Bacon
March 26, 2017 at 10:37 pm

This was great!

March 25, 2017 at 8:41 pm

Hahaha, this was definitely the dumbest episode in a while, but it was nice to listen and laugh to while making breakfast this Morning. Good stuff

Mason Ziedonis
March 24, 2017 at 5:17 pm

Noah keeping us on the edge of our seats for more knowledge – like always!

Will Chou
March 24, 2017 at 9:40 am

One thing I do like about Neville is his honesty and ability to push aside the bias/ego when he reflects on his own industry. Most of the other successful info marketers, even Ramit Sethi, would be too clouded by selling the product to really be honest and say there is no difference between a $2000 video course and a $5 book (not saying there’s completely NO difference – there IS a video library, structured process, accountability and/or community).

March 24, 2017 at 1:25 am

i feel your heart neville 🙂

Min Chang
March 23, 2017 at 7:11 pm

One of the things you can do is giving away free information without asking for it at all. I think it’s all about leverage. Gary Vanynerchuk does this extremely well. In my opinion, when you give enough value people will naturally come to you with money.

March 23, 2017 at 5:36 pm

I’ve been waiting for this! Been following Neville for a while now

March 23, 2017 at 5:34 pm

What is the password for QuickSell? Couldn’t hear the word you said. Thanks!

March 30, 2017 at 3:00 pm

I could not get the password to work either. I tried both gidity, giditty, gigitty, and gigity.

Does anyone know the password?

March 30, 2017 at 3:01 pm

Ignore my other comment. Found the password up above.

March 23, 2017 at 12:50 am

Damn you guys.. im now hooked on Nevblog

March 21, 2017 at 9:19 am

I really enjoyed this interview for several reasons. I’m a fan of both of you. Great nuggets of thought throughout. Thanks Noah.

Aira Bongco
March 21, 2017 at 3:32 am

It seems that digital products are now very attractive for sellers because you get more money for just effort. But the competition nowadays have become fiercer that it is not enough to do the same thing as the other person is doing. You have to offer something more.

March 21, 2017 at 9:28 am

That mindset hasn’t been true for me. I went through 5 guitar teachers before I connected with one.

Neville is a great example. He makes learning copy fun.

Think about your past teachers. Hope this makes sense.

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