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How To Create an Email Newsletter

Ben Kenyon is the performance coach for the Portland Trail Blazers NBA basketball team. 

He’s also CEO and Founder of Great Day Squad. 

Today I’m helping him set up and GROW his email list. 

First, a few key questions to get Ben started..

#1 What is the UNIQUE angle?

  • NBA performance coach

#2 What is the goal? 

  • Today = 100 subscribers
  • End of year = 4,000 subscribers


“Momentum begets momentum. So let’s get it going. 

Getting Started: 0 to 💯subscribers

  • Create your newsletter at 
  • Put your landing page everywhere:
    • Email email signature
    • Bio links (IG, Twitter, LinkedIn)
    • DM, text, Email your close friends
    • Groups (Facebook, Slack, etc.)
  • Set up your email automation in SendFox
    • 1 – Welcome Email (reply to this email with 1 thing)
    • 2 – Connection Email (connect with me on social media)
    • 3 – Content Email (blog, video, event)

Longer-term after the first 100 subscribers:

  • Consistency
  • Quora/ Reddit
  • Blogging
  • Guest blogging
  • Giveaways
  • Paid ads

Have you started a newsletter yet? Comment your landing page below.

Leave a Reply

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16 responses to “How To Create an Email Newsletter”

Detail Box
October 2, 2020 at 9:27 am

Yes, just started a newsletter for Car Detailing Information.

June 7, 2020 at 3:41 pm

Little late to the party but here’s mine!
BTW how do you get your customer domain in the URL?
Keep up the good work!

May 11, 2020 at 4:59 pm

oops forgot the link…

May 11, 2020 at 4:58 pm

I’ve been sitting on this little training video for a couple of weeks now, so I came back to it and created my newsletter sign-up like Ben here.

Thanks Noah for the straight up, simple, no excuses take action push.

May 9, 2020 at 12:14 am

Great post! This helped me start my newsletter, which is about sharing ideas I’m reflecting upon, experiments I’m trying and lessons I’ve learned, all to help you level up your own life.

It’s at: (didn’t know about SendFox when I started)

M Sach
May 6, 2020 at 10:37 pm

I’m so glad I came across this!! I often felt like a dinosaur not knowing how to get my business online but this was so easy and I’m so proud of myself for doing it alongside you guys. Thank you. Can’t wait for your future videos.

April 28, 2020 at 11:54 pm

This is the productivity push – a little push to move your projects from ideas to done.

Noah Kagan
April 29, 2020 at 11:10 am

NICE username. Awesome for you on getting it out there.

Jason Kwan
April 25, 2020 at 7:08 am

Inspired by you Noah!
I have created a weekly newsletter on helping people become their best selves in Wealth, Health, and Relationship! Once you sign up, a 4 Hour Body Workout Cheatsheet will be sent directly to your inbox, plus my other popular blog post. It’s FREE and you can unsubscribe at any time!

Noah Kagan
April 25, 2020 at 11:43 pm

This is awesome Jason. Way to get it going!

Jason Kwan
April 24, 2020 at 1:31 pm

Inspired by the video, I’ve created a weekly newsletter to help people become their best selves in Wealth, Health, and Relationship. Sign up today for a FREE 4 Hour Body workout cheatsheet, and know how to develop a charismatic personality to attract people.

April 22, 2020 at 2:52 pm

No newsletter as of yet

Noah Kagan
April 22, 2020 at 4:21 pm

YOU CAN DO IT Colleen 🙂

Adegboye Adeniyi
April 22, 2020 at 12:38 pm

Awesome, I am going to try this right now on my new platform inspired by you

David Oswald
April 19, 2020 at 6:40 am

Loved this video on YouTube. The idea of no freebies and following along. Though thank the lord for the pause button so I could keep up. It inspired me to setup my newsletter and launch alongside Ben. Thanks Noah. for the NO BS software training newsletter.

April 19, 2020 at 2:49 am

Thanks for the episode Noah!

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