What’s the first thought you have after you read a really great book? (PS Here are the 18 books that changed my life…)
What is it?
…Rubs hands together while I use my mind reading skills….
Want the one email I send when I have something worth sending?
114,000+ entrepreneurs get it. One story from my business, one tactic you can use. No schedule, no fluff.
You go look for other books by that author.
Why do you think I have bought 5 of Seth Godin’s books?
Point being is that if people like your stuff they want more.
At the exact moment your customer is interacting with or just found your biz, they are MOST excited!
So you want to funnel them into other FUN experiences with you instead of letting them go.
They WANT IT.
Create a funnel marketing plan (or marketing sales funnel) to connect them to other fun activities (and beneficial to you).
Let me show you a real example so that you can use this in your business!
While at Mint.com, people signed up to find out when we would launch:
(Click here to check out the other original landing pages for Mint)
Imagine what a visitor is thinking:
“Damn this is tight. I can’t wait to find out when this goes live…”
After someone submits their email, most companies just ask them to confirm their email and go about their day.
The customer leaves with an online version of “blue balls.”
Not at Mint.com…
1. After submitting your email, we asked you to take a survey. This helped us better craft our marketing and the customer got to help us figure out the product.
2. Then we had a 2nd section of the survey called “VIP”. The person could refer friends and answer even more questions. This gave them earlier access to Mint.
3. Then we asked them to post a badge on their site to show ‘I want Mint.’ This is one of the key ways we ranked for keywords like “personal finance tool”. We had more traffic than all of our competitors combined…before we even launched.
We could have done more but do you see what I’m getting at?
People wanted more and we needed help too, both parties won.
As you are creating your funnel marketing plan, the key thing is WHAT DO YOU WANT TO GET OUT OF IT?
For Okdork I have a few objectives:
1- Get more Twitter & YouTube Followers
2- Figure out which topics to write about
3- Find the sites I should get traffic from
So let’s see how I set that up.
After you subscribe to the Okdork newsletter, I realize you may want to learn more about me, so I send you here: https://okdork.com/bonus
I added a 1-4 simple checklist so people can be more involved.
1- Follow me on Twitter
2- Subscribe to me on YouTube.
3- Take this BRIEF survey
4- Email me with the word i love tacos as your subject line.(If you do it then I’ll send you my never before published and written years ago story of life at Facebook)
Feel free to copy!
Imagine seeing a billboard for some new website while you’re driving home.
You have to remember the website, drive home, not get hit by a car, cook dinner, listen to your significant other nag you about bills, then get to the computer…and what was that website again?
The BEST time to get customers to go deeper with you is when their interest is high. Also get more subscribers by asking! It seems simple but have you asked your Twitter followers to sign up for your emails? What about visa versa?? Once you have subscribers, here’s how to reduce your unsubscriptions.
For this post, I wanted you to read it… but here’s my funnel:
1. You read this post. Done
2. I want you to comment so I know people are reading. Leave a comment here.
3. Now maybe a few of you will create your own funnel marketing plan which was my objective in the first place. 🙂
Congrats Yael on winning the awesome Dropcam Wireless Video Camera that was generously hooked by the guys at Dropcam for her comment!
Start a business in 48 hours.
Million Dollar Weekend is the process I used for eight businesses, written down. #1 on Amazon and Audible.
Read the first chapter free
176 responses to “What OkDork’s Marketing Funnel Can Teach You”
Wonderful. Thank you for sharing Noah!
Awesome and straightforward Noah!
Great Stuff!!
today is my day 1
Keep Rocking it Noah. Wish the best for you!
The customer leaves with an online version of “blue balls.” – haha brilliant!
Reading up a bit on funnels. Was pleasantly surprised that i found this site. Thanks Noah Kagan. Will continue to read and add your podcast to my subscribed channels.
Really interesting perspective – simple but clearly effective. Thanks for the insight.
Just rediscovered Noah Kagan and giving it a shot!
Hey, buddy! Thanks a lot for everything!! I’m just about to implement a few tests for landing pages and we’ll implement a little funnel on it, so my soon-to-come blog gets further on providing value to my targets. It seems that it will help a lot to have this increment in my strategy!!!
Enjoyed reading this post. Thanks 😀
Noah, great article! This is something I have struggled with, and you lay it in simple steps. Thanks!
I’m behind on the times but I love your stuff. Thanks so much. Now to get to my funnel… 🙂
Hi Noah! Thanks for sharing great content always for statups! I’m still unclear how I should go about creating my marketing funnel. I already have a landing page. I will take your advice and prepare a quick survey for new subscribers, but what else should I do to keep them interested?
i read your stuff exclusively via email. only came to your site because you said to leave a comment and i was like “well, why not”. nicely done!
As always, great marketing ideas on the spot! 5 tacos! Keep the great work going!
You genius!
I’ve been looking for this. Great stuff!
So, you actually wrote this in 2013 and are recycling it. Clever!
Amazing.. Very good thought on funnel marketing and how you can drive customer more crazy for your content.
Noah, you son of a bitch. You did it again!
Nice! I need to learn how to market this kind of advice to my bosses! Hey, why don’t you write about that: How to Market Scary New Marketing-Fu to your Director of Marketing.
an abundance of Tacos should surround Noak K ~~ always for his excellence to us
You’re posts are awesome.
Sounds right; make sense. I think I can learn from you. Thank you and keep ’em comin’.
Great post Noah I am really glad and happy that I subscribed to your Newsletter the Information I get is just beyond amazing.
You’re doing great in these emails. I don’t have a website just yet, but I’m an email coordinator and your approach is great. Helps me approach my clients to get them on board with new tactics to reach their customers. Thanks!
Hey Noah! Great info. Added the Mint landing pages and funnel to my swipe file. Also purchased your book from Amazon. Thank you for the awesome posts, they are very helpful. Keep writing. Cheers =)
Thank you so much for the landing pages.
Great idea! I’m going to create a funnel to get people more interested in our website relaunch in September.
As usual, on point with things we can actually put into play. Thanks Noah!
I’m commenting because you are so awesome! I’ve never gotten a marketing email that used “blue balls” in it! Thanks for all the great content. Headed to make my funnel now
Done and done and working on the funneled landing page now.
Nice article. Insightful and easy to read! Have a good day:)
This was a great post and I am going to make some changes fast.
Just like always Noah I enjoyed reading your article. I wish that you would be my mentor, help me create a good funnel marketing plan for my site, help me create a few apps and eat some delicious tacos if you ever come to Los Angeles California. Kudos Noah you always know how to inspire me.
Hello
which program you use for the online survey in order to be able to do the 2 sections? I tried google forms, but that doesn’t work. Thanks for your help.
Mario
Hey Noah…I AM reading your newsletters and learning! Thanks for this very insightful post. It’s not difficult and actually makes lots of sense. I have applied asking for subscribers across social media platforms and will schedule to repeat it now and then. Tacos…are awesome ???? your work, better. Cheers!
Thanks Noah…Good stuff! I like the way you make it so simple.
Love this post and love the private FB group!
Thanks Noah!
I’m actually just getting my first ever email campaign together through Aweber and needed some ideas for a good follow up series…this post couldn’t have come at a better time! Thanks Noah, keep on rockin’ in the free world.
Makes a lot of sense in giving people more of what they want.
What you guys did at Mint was revolutionary – getting people to put Mint badge on their site which drove more back links and more SEO value than anyone else. If I am not wrong, Google now considers that as spam. Ofcourse being the first to try new growth hack techniques is key. You have to maximize the distribution channel output before others jump in.
I am in the process of thinking through a landing page before launching the product. Hope to implement some of the techniques I have learnt from you, SeanEllis and others. Thanks and keep up the good/helpful writing.
Great stuff
tacos are great… but sour cream enchiladas are my love language.
Hi Noah, your posts are so ooo inspiring! Tks!
So…you can be proud of me. Thanks for sharing your mint.com landing pages, they always interested me!
I had completely forgotten about asking subscribers to follow up/subscribe etc on the end of email marketing communication. I used to do it and will implement that again. Thanks for the reminder!
Great post Noah! Very informative and good to see the process you use. Very helpful.
Thanks Noah! Always love reading your advice which is like a daily snack of food for thought!
Thanks for always putting out great content. The same also happens when you discover a cool band.
No blue balls here.. Just taco heaven
You had me at Seth Godin. The funnel marketing is genius. Yes, we’re reading.
Is that why AppSumo developed SumoMe? Brilliant move – you have audience, now you can offer them endless experiences with the brand they love, that you can monetize too.
I love how every post from you is packed with so much value Taco Man. Gracias
Your make a comment call to action worked nicely! And yes, the best time to get going as a content producer is the moment you have anything out there someone has liked. Best time to not quit.
Great ideas and logic here. Thx Noah!
Thanks for the funnel email Noah – good stuff. We’ve been honing not only our own, but our clients at Email Broadcast as well. This is one of the TOP email marketing things that most people miss out on. Your interaction with the customer after first contact needs to be TIGHT! otherwise you did all that work for nothing.
I read your email. I save your email. And then I throw it away, at some point. I am in awe of your style. And do you know what I liked most? The email you wrote about going to Cuba. This was soooo good: Noah is taking a breather. Your style is refreshing and fun. Please do exhale, it’s like a little pause that helps me take your intensity better. Lots of love and tacos, Door (European; this is probably why) (come visit us, take a breather here)
Thanks Noah – Another very useful post!! You are a great Mentacor. Your consistent delivery of great content helps me battle my internal slackness.
Definitely read the post. (From the comfort of my email program)
I remember your old list of things fondly! I think the only reason I went through it was for the last step, and because it mentioned tacos. Plus you’d already ‘sold’ me on you as a person so I was willing to run off and do other stuff. I think right after I devoured most of your site.
In the process of updating all my own content (nearly done with what’s already there!) but will remember this when it comes to writing funnel stuff.
Great article! Simple and I feel like it will be easy to implement. I really value all of your stuff!
As always you deliver value. Thanks for the quick lesson.
Here is the “comment” you asked for. I cannot remember how I first came across your blog/email… maybe a Facebook ad, but it has proven to be a great and entertaining read so far!
I’m setting up a new website at the moment and was actually thinking about ways to keep customers in the loop after sign up. Some great ideas here!
Thanks,
Josh
something witty
I win. 😉
So true. Can you funnel us to comment on okdork more often from the newsletters? I like the sense of community it entails!
PS – now this is a little dated, but amazing job with the creativeLive session with Tim Ferris, way back when. You really stood out as mindful, wise, and income-intellegent – not a money-monger, like others I’ve come across. I have been working on the GEBY model since!
Looks like today is my alliterative-associations day. Also I’m a fan of good things in three or more.
Great post and great email. I like reading your emails and learning from you. When will you connect Okdork fans? I hope you got plenty of emails. And I will get connected with some good people. 🙂
Robert
Read it and liked it Noah. Now I have Blueballs for more funnel marketing tips with specifics to setting up funnel marketing on web pages.
Be more specific about Tacos Dude: Fish? beef? spicey? soft shell/hard shell?
cheers
Pat
I’m reading Peter Bevelin’s Seeking Wisdom (https://bit.ly/19k3a6A) after reading Gay Hendrick’s The Big Leap after you suggested during your “Overcoming Your Fears” creativeLIVE course. You’ve had earned your way into my Primary inbox and, more importantly, my heart. Keep it up the great work. You’re an inspiration, Noah! TTFN!
Thanks Earle 🙂
Great post Noah!
There’s no doubt you know your shit when it comes to marketing.
Looking forward to testing and tailoring this strategy 🙂
Stuart
I love your stories and insights and look forward to signing up to htmyfd next week!!
Shalga 😉
Hey Noah, when you asked people to post a badge on their site, how exactly did you do that—what was involved?
Your emails are a perfect end-cap to my week. Super cool shit! Hope to meet you someday.
I saw you on creative live yesterday and you were an awesome dork! Except for the part where you gave my gift concierge idea to the card guy and had everyone online buzzing about it and giving sending them his way. (Sniff, sniff)
Great advice here as always. I bookmarked starred taco deli on my google maps. 🙂
Ohhh Noah Kagan….
I have been in a week long tailspin after discovering Tim Ferriss, then an interview he did with you about Appsumo (incredible), then your blog! OMG. So much brain food to digest, am I right? I’m loving it, and I just subscribed. So thanks.
BURNING question- I think I see the benefit of creating a landing/sales page for a product or website one is working on before it’s launched- like Mint-obviously it worked for them.
I’m a bit confused though because I feel like people are less likely to give their email over to a product, company, or website that doesn’t totally exist yet, than to an up and running website they can use, see, etc. Am I wrong about this? Or does your model of “traffic first” only apply to certain situations? Leave them wanting more or just give them what they want….how do you know what will be more effective?
NOmNom,
Courtney
Not gonna lie, I love Noah’s marketing style, and I’m learning so much. Seems like a lot of people leave opportunities on the table by not incentivizing people to follow them or subscribe to their blog. Yes, some people will do it anyway, but the real key is to give them an offer they can’t refuse. Then, as Noah pointed out in this post, you need to get more out of them while they’re the most interested. All I can say is that this is awesome, and the marketing advice I’ve been getting is priceless. Can’t wait to get more.
Your emails are always inspiring, thanks for the help!
I feel like if my surveys thanked me with Quagmire’s vernacular, I’d be open to filling out more surveys.
Reminds me of a funnel web spider’s ploy. The more you struggle to get out the more trapped you get. But here the spider isn’t going to munch you, its going to give you a taco.
#99 🙂
This is really good advice. It’s like an opt-in up-sell, but instead of selling something for money it’s requesting more engagement. Brilliant.
Hey Noah!
I’ve been reading through your posts and I love how you conduct your strategies and then tell us about them.
For funnelling you made a previous blog post about helping your friend Adam and linked it to your Youtube channel – funnelling people to your channel and achieving one of your goals.
Then in your online workshop on sales, you told us the ultimate question and showed us that you used it in the email to advertise your product!
I’m really blown away by the depth you’ve set up here, and I’m scouring all your previous work to see how I can gain from it. It’s also fantastic to see that you are employing the same tactics you suggest we do. While you won’t (please don’t!) tell us all your secrets, its nice to feel that you’re using similar theory to a top-level entrepreneur.
My only question is that doesn’t the ULTIMATE QUESTION force the person you’re asking to express and perhaps reinforce their negative opinions of you?
Keep being awesome,
Sebastian
Obviously I am commenting here!
You got me! I am emailing this post to my creative team behind the site we are building above. There is nothing there yet but a theme but your post is awesome in its simplistic approach of telling then showing. Bravo!
This I like. It never occurred to me to set funnel goals related to what I want to learn; I always set them for what I wanted the person in the funnel to do.
Thanks mate, I’ve already set a few for surveys.
Loved the email on funneling traffic, Noah!
Thanks Steven.
Cool to see a doctor with a site and interested in the online biz world.
Simple and elegant win every time. Good stuff!
As usual – you’re a legend.
I love how you’ve made me realize that it’s ok to copy great ideas. You and Neville both. It isn’t about coming up with the cleverest newest bangle or bauble of an idea. Or some secret twist on an old method. Genuine content and basic principles. Good stuff. Thanks for all the great insight.
Noah,
Sounds like your funnel is working… =]
Awesome.
I need to read all the old post from okdork…
Thanks!
Alexandre
As always, thank you for the great content Noah.
I’m still trying to figure out how to stop being a wantrepreneur so I listened to Nev and printed the Boron letters and bought AdWeek.
Once I figure something out I will invite the whole AppSumo team over to my place for the best taco fiesta you will ever have, ever.
Hope you guys like it spicy!
P.S.
This is my first blog comment ever.
(I guess I’m not a virgin anymore)
Love the tips for keeping users engaged and for asking for what you want, particularly when the iron is hottest. I will use your process and try it out, thanks! 🙂 Is it too late to send the i love tacos email for the Facebook story?