Recently after returning from India I stumbled upon the show House of Cards.
Hours later and after a few empty sparkling waters I was nearly finished with all 13 episodes.
It got me thinking how the hell did they create such a bad ass show…
If you were going to spend $100 million making a show like that I’m guessing you’d want to know it works before you spend that money.
One of the MOST common mistakes of wantrepreneurs and marketers is to hope that things will work. They usually don’t 🙁
They miss out on working backwards from what people want AND using their natural skills to their advantage.
Netflix did both with this show.
But HOW did they guarantee it will be a success?
Netflix has 20 million plus subscribers that watch millions of hours of shows.
- They KNOW what people love to watch.
- They KNOW the actors people are really into.
- They KNOW the plots of shows and what people respond to.
Taking those components and analyzing a bunch of data they came out with House of Cards.
It’s no surprise the show is a massive success.
Netflix didn’t just randomly drop a ton of money to create their own content, they worked backwards from what they know already works.
Before you just start randomly trying to create a business or do marketing, look around to what you already have available.
What’s your favorite tv-show?