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Review Of “Secrets of Closing the Sale” and Zig Ziglar’s Sales Closing Techniques

For my latest read, I’ve went ahead and picked up Zig Ziglar’s book Secrets of Closing the Sale (audiobook available). Zig covers how to persuade people into saying “Yes!” when you ask them to, which is much-needed information to anyone doing sales or anything near sales. There’s a lot of great stuff in there. Very much worth the read. Here’s some of the inspirations I pulled from his book.


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Ownership closing – paint the picture of what their life will be like w/ the close. in the house, look at the tv to watch football here and have breakfast with coffee over here.

After showing someone something nice, you can show them something cheap.

$18000 more for the house over 30 years is only $600 more a year and its only $1.50 more a day. one question? “honey, would you give a $1.50 more a day to have a happy wife instead of just a wife?” guess where we live =)

“If the prospect has a problem, they want to solve it.”

Embarrassment close = something cheap or doing the $1.50. she didn’t mean to embarrass but the results were the same. motives were pure. she wanted that house.

Sales process is a constant closing process.

Make it easy for prospect to buy. translate it into an affordable amount. Never once we can’t afford it. Not hearing any negative talk.

Asked lots of questions. Every professional or tax consultants / doctors / lawyers. Socratic method of leading people to decisions.

A lot of people don’t know what they want because they don’t know whats available

Walk in to 1 place looking for one thing and coming out with another.

People don’t buy just what they really need. how big house, skirts, cars, etc?

We sell people what they want. the prospect says NO because they don’t KNOW enough.

No one is going to get big stack of money for little stack of value.

Some people don’t have any money. no persuasion matters.

Don’t fold your tent too quickly. Keep probing for a sell. Don’t throw in towel at first sign of resistance. Pleasant, polite and professional too.

People buy what they want when they want the item MORE than the cost of that item.

Imagine if you just wait mr. prospect until everything is just right. you might end up waiting till its too late. journey of a thousand weeks starts with a single step.

Any reason why you should not treat yourself and be treated well today?

Have prospect choose between something and something not vs something and nothing.

You can’t make a good deal with a bad guy.

Credibility is the most important thing of selling.

What is the commission on the sales you almost made.

Visualize what that’ll mean to you. Increase your email list or direct selling by 10% conversion.

Closing is an attitude. It’s everything that matters in sales.

Asking for the sale before you establish value. Then you come across as high pressure individual so you can just get on and see another prospect. I’m interested in me, making a sale.

“Is that fair enough close” I’m gonna do this and if its fair will you do it.

Once you buy you’ll be worried more about the quality vs the price you paid.

Wouldn’t you agree its better to invest a lil more than planned than a little less than you should. talking about pennies. want higher quality product

“Costs too much” if the price was more than fair then would you have any objection with going ahead with a yes decision.

Are you really concerned about price or is it cost that you’re concerned about?

Selling is a transference of feeling.

How much do you believe in the product? If you sell life insurance, do you have life insurance yourself?

If you are convinced, you can be convincing.

Do you have 4 minutes or have I caught you at a busy time.

Logic makes em think. Emotion makes em act. Logic + emotion together = want to own

Apologize when other person flakes on mtg.

Persistence separates the best salespeople

Put name in front of client and keep it there. Send bday card every month.

Personal and professional must be align for you to do well in biz.

School is never out for the pro.

Spectacular achievement comes from unspectacular effort

The best new sale came from a previous buyer who’s happy

Prospect delighted to tell you if you ask

Earlier you can bring out objections best way to address during sell.

Opportunity clock. Not an alarm clock.

If you’re in get in. If you’re not get out

Logic and emotion during purchase

Be aware of your voice and how much it makes a difference

If you solve customer problem they want to buy more than you want to sell.

Unspectacular preparation gets you spectacular reparations

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Zig Ziglar’s Secrets of Closing the Sale.

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10 responses to “Review Of “Secrets of Closing the Sale” and Zig Ziglar’s Sales Closing Techniques”

Dejan Gajsek
July 3, 2018 at 6:29 am

Zig could talk about Scandinavian Horticulture history and I would listen to him. It’s worthwhile to get his audio pieces.

September 4, 2016 at 10:18 pm

Reading it right now. Love this book.

July 27, 2016 at 5:03 am

Nice information!Thanks for sharing.

Mohamad Koueifi
July 15, 2016 at 4:24 pm

Great I love it. Now I have to buy the book.
Thanks for the book review

July 12, 2016 at 10:54 pm

I listened to the audio version of this book and loved it. Mr. Ziglar was a master story teller. I found the info a little overwhelming because there were SO many close options, but maybe that was a function of the audio version. It seemed a little harder to keep track of the different options without the written words and outlines to reference in book format. Thanks for sharing your insights!

Brian Robben
July 11, 2016 at 11:51 pm

Major takeaway for me is the fact that you need logic and emotion to make the best rhetorical appeal to the customer. I lean too heavy on the logic and could use more emotion to win more customers. Always time to get better!

July 10, 2016 at 4:57 pm


July 7, 2016 at 2:42 pm

“How much do you believe in the product? If you sell life insurance, do you have life insurance yourself?

If you are convinced, you can be convincing.”

This was the big takeaway from me after I read this book. I really think he truly believed that everyone on Earth could spend their money in no better way than on a set of stainless steel cookware. If you believe in the product that much, people can tell and you’ll find a way to sell it.

Good reminder, haven’t thought about that in a while.

Niklas Goeke
August 23, 2016 at 5:10 am

One of the reasons I already know I’ll have a tough time finding a gig at a company I like. I own and fully stand behind very few products. BMW is an exemption, fingers crossed 🙂

Peter S.
July 7, 2016 at 1:59 pm

Noah — I strongly recommend the audio book as well. Zig has a one-of-a-kind speaking style and really brings these insights to life.

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