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SEO Case Study With Brian Dean

In this episode you’ll learn how Brian from Backlinko made $100,000 from a 2,000 person email list, the specific metrics for optimizing YouTube videos AND 1 tactic that permanently changed OkDork after this episode.

Brian gives a ton of actionable tips to help improve your SEO and some surprises like having more pages doesn’t necessarily make your site easier to find in search engines. Get ready to take some notes because you’re going to want to use this stuff right away.

Lessons learned in this episode:

  • How to not get bored creating niche content.
  • With mastery comes greater enjoyment.
  • How Brian made $100,000 on a 2,000 person email list.
  • Most course purchases are made near closing.
  • Simplify your marketing and don’t overwhelm your customers.
  • Who’s on your list matters.
  • Embrace beginners mind to learn new skills.
  • Using “pattern interrupts” to make your videos better.
  • How and why to buy online courses to shortcut learning.
  • Mastering audience retention and why it’s important.
  • Quantity of information is not as important as quality.
  • Promotion tips and tricks for new content.
  • Avoiding premature automation.
  • How to evaluate existing properties for growth.
  • Why more content can negatively impact SEO.
  • Enhanced and compressed goal setting.
  • Delete old content that’s not adding value.

The Challenge: Use the step-by-step instructions to delete under-performing content.

Leave a comment and tell me how you did on this week’s challenge!

Links discussed in this episode:


Backlinko on YouTube

Video Creators with Tim Schmoyer

Video Overtake University



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118 responses to “SEO Case Study With Brian Dean”

October 31, 2019 at 8:28 pm

Great podcast! Do you have any idea what’s the 90 day goal setting program name that Brian is using?

March 3, 2018 at 8:21 am

Great show.
One request, can you write the summery of whole show in 300 or less words?
That would be so helpful.
Thank you so much.

Janco Vorster
November 29, 2017 at 2:49 pm

I have to start deleting pages, but too scared to”kill my darlings”
Very……Very informative show. Thx
Fan of both of you

July 21, 2017 at 4:08 pm

Great Podcast Noah and Brian. Does Reese peanut butter cups count as a candy bar? Had a question about the deleting of pages. Is it better to just out right delete them or should you setup a no-index instead? Is there any case studies that show this tactic to actually work?

July 11, 2017 at 10:39 am

.. I’d have to say a toss up between Mars and Flake (only in Australia I think). What about you, Noah?

June 21, 2017 at 10:50 pm

Good stuff. One thought: he was able to simplify his last launch and still do such beast numbers because he’s since created such a massive amount of authority and trust in this niche.

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