In today’s episode, I talk to Michael Garrett and Ryan Duey of TheColdPlunge.com. When COVID hit in March 2020, Michael and Ryan had to close their businesses. During that time, Michael noticed there wasn’t a sexy and affordable ice bath on the market.
After lots of trial and error, Michael created a working prototype, bought the domain TheColdPlunge.com and partnered up with Ryan to get the business off the ground. Just 12 months later, they’ve done $3.5M in sales and worked with A-listers like Tony Hawk, Rich Roll, and Aubrey Marcus.
If you’ve ever wanted to learn how to start a thriving business when your backs against the wall, you’ll love this episode.
In this conversation, you’ll enjoy 3 BIG things:
- How to leverage “The Entourage Effect” and work with celebs like Tony Hawk and Rich Roll
- How to get initial traction (with zero marketing budget)
- How to find the right co-founder
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