Who clicks ‘forward to a friend’ to a friend these days?
Most people NEVER forward email to friends. People are lazy mofos! (get ‘em Sam Jackson)
Today, I want to show you how you can use this simple and effective technique.
I call it the “Samuel L. Jackson Marketing Hack”
1- Read emails in an email client.
2- Have friends. I’m looking at you Neville (Mr. 5000+ friend everyone)
3- Want to send cool things to their friends.
4- Are lazy mofos, as scientifically stated by Sam Jackson.
So how does the Sam Jackson Marketing hack work?
A) In your emails, add a simple “Mailto:” link so that your readers can easily click and it’ll make a new templated email for them to send to a friend. (The exact instructions are below.)
B) HAVE THE EMAIL WRITTEN OUT FOR THEM.
In the the link we added it automatically created an email like this:
Now all the person has to do is add the recipient’s email address and hit send.
The easier you make it for someone to take an action, the more likely they are to take it.
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Watch the video below to learn how to exactly set it up for your emails:
Step 1: Decide exactly what you want the email to accomplish. What is the objective? What is the call to action?
Step 2: Write out your subject line and body text. Keep it short. Include a link in the body so the recipient can visit the landing page or website you want to drive traffic to.
Step 3: Take that same text and drop it into this handy Encoder. If it’s easier, add your subject line and body text separately. Click “encode.” This will add all kinds of crazy code between the words (e.g. %20 for a space or %0A%0A for a line break). Before you use it make sure your subject and body are good to go.
Step 4: Next, in a plain text editor, copy the text from the Encoder and drop it into the following formula to create your automagic, Samuel L. Jackson email: mailto:?subject=PASTE SUBJECT HERE&body=PASTE BODY HERE
Step 5: Now test it. Hyperlink a word (just like you would a website) with “mailto:?subject……” and click it. Make sure that it opens up a brand new email with the subject and body filled out.
Tip: If you want the “to:” field to be filled out with a particular address just add the email address before the question mark (e.g. mailto:Tyler[at]OkDork.com?subject=….)
Bonus Tip: Use Ctrl-K or ⌘-K to hyperlink a word quickly in almost any program or editor.
Step 6: Hyperlink the text in in your email or webpage.
Here’s the exact code we used in a recent email test:
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Next time you want your friends to share your new eBook or awesome widget try this technique. You’ll make their lives easier and your sales a bit easier too…
And if you want 3 more email marketing tips, check out this post about the founder of Mad Mimi (which sold to GoDaddy for $42+ million).