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This Week At Appsumo Ep. #1: SUMO DAYS!

Subscribe: Apple Podcasts / Spotify

Listen to Noah Kagan Presents on Spotify

In today’s episode, I’m giving y’all an update on what’s going on at AppSumo! This is a new series we’re trying out called This Week at AppSumo (aka, TWAS).

I think most of you out there know that I’m the founder and CEO of AppSumo (the BEST site for software deals online!) and since I started it 13 years ago, it’s grown to an 8-figure/year company.

But the truth is — I’m still learning new things every day at the business. So these episodes are my time to share what I’m learning, mistakes we’ve made, and behind-the-scenes moments at the business that you won’t find anywhere else.

If you’re a founder, I hope these episodes give you ideas of things to try in your business (or maybe NOT try…) or I hope you find them interesting and entertaining!

Hit me up on Instagram and let me know what you think about this new series (I reply to DMs).

If you’ve ever wanted to learn about the day-to-day decisions we make to grow AppSumo, you’ll love this episode.

In this episode, you’ll enjoy 3 BIG things:

  1. Learning From Mistakes: How we’re solving the mistake I made at AppSumo 3 years ago
  2. Turning Weaknesses into Strengths: The strategy we use during slow seasons to benefit the business AND customers
  3. Doing More of What Works: What we’re doubling-down on that brings us more success

And if you enjoy listening to the podcast, I would appreciate it if you left a review on Apple Podcasts to help more people learn about it. I might shout you out in the next episode!

By the way, if you want to launch your own business but don’t know where to start, I reopened my course Monthly1K for just $10. It’s helped thousands of people start their business journey and I know it will help you, too. Head over to and sign up.

🤑 Save money on software during Sumo Days (hurry, ends soon)!

Check Out:

TidyCal — Our scheduling tool. The New Mutual Availability beta feature is out now! If you want to start or grow an online business, sign up to get the hottest software deals straight to your inbox. — In this episode, we talk a lot about collecting emails and creating a newsletter, and we built SendFox to help you grow your email list. It’s not a subscription, just pay once and you can use it for life. I use it to send out my newsletter, so I know you’ll love it.


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